Fourteen years ago, on October 22, 2009, Microsoft unveiled its much-anticipated Windows 7 operating system, marking a pivotal moment in the tech world. It was a release that stood as a redemption arc following the tumultuous reception of Windows Vista, a predecessor that received less-than-glowing reviews. Here, we take a stroll down memory lane to revisit the vibrant marketing and promotional campaign that surrounded Windows 7's launch.
The Showstopper in New York City
The grand unveiling of Windows 7 took center stage in New York City. Microsoft's then-CEO, Steve Ballmer, helmed the event, revealing that an astounding 15 million users had tested the OS's beta versions, offering a glimpse into the future Windows Insider Program.
Ballmer dropped a jaw-dropping statistic: a whopping 91 percent of those who sampled the Release Candidate version of Windows 7 would readily recommend it to friends. The buzz around the OS was real.
Windows 7 vs. Harry Potter
Across the pond in the UK, Amazon engaged in a unique comparison, pitting the pre-orders of Windows 7 against the final book of the Harry Potter series. Brian McBride, Amazon's managing director, noted the unprecedented success of Windows 7, even surpassing the record-breaking "Harry Potter and the Deathly Hallows."
McBride proudly declared, "The launch of Windows 7 has superseded everyone's expectations, storming ahead of 'Harry Potter and the Deathly Hallows' as the biggest-grossing pre-order product of all-time at Amazon.co.uk."
Windows 7 Party Pack Extravaganza
Microsoft got creative in the United States, selecting individuals to host Windows 7 parties and shipping them specially designed "party packs." These kits included a copy of the OS, as well as puzzles, posters, playing cards, napkins, and tote bags. Meanwhile, Microsoft France opened a pop-up café in the heart of Paris to promote the OS, capturing the essence of Windows 7 in a culinary experience.
The Windows 7 Whopper: A Burger King Collaboration
In Japan, Microsoft teamed up with Burger King for a memorable promotion: the "Windows 7 Whopper." This colossal burger featured seven patties and was available for just a few days. Brave souls could even watch an intrepid eater attempt to conquer this monstrous meal.
Linus Torvalds' Sarcastic Thumbs-Up
In a surprising twist, Linux creator Linus Torvalds happened to be in Japan during the Windows 7 launch. He visited a Windows 7 promotion site and shared a sarcastic thumbs-up for the OS, adding a touch of humor to the occasion.
Family Guy Collaboration That Wasn't
A planned collaboration with Seth MacFarlane, the creator of "Family Guy," took an unexpected turn. The show, "Family Guy Presents: Seth & Alex's Almost Live Comedy Show," was set to air with no commercials, network promotions, or commercial breaks, focusing on humor and Windows 7's user-friendliness. However, Microsoft later pulled its sponsorship, stating the content didn't align with the Windows brand.
Windows 7's Success Story
Despite the controversy, Windows 7 went on to be a resounding success for Microsoft. Subsequent OS releases faced challenges, particularly Windows 8, leading many to stick with Windows 7. Official support for Windows 7 ended in January 2020, over a decade after its launch, although Microsoft continues to provide updates for parts of the OS. Just a few weeks ago, Microsoft even issued an update for Windows 7's Microsoft Edge to address security concerns, emphasizing the enduring legacy of this iconic operating system.
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